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E-40’s Malt Liquor is a Rapper’s Delight

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This malt liquor is a rapper’s delight indeed. Auston Design Group and rapper E-40 collaborated to create a higher-end malt liquor.

“Legendary rap artist, E-40, (AKA Earl Stevens) got his name from drinking 40-ounce beers in his hometown of Vallejo, California. So, when he approached Auston Design Group about doing his own 40 oz. malt liquor we knew it had to be special. With a slightly higher price than the mainstream competitors, the charge behind the design was to create branding and packaging that communicates that the product is a higher-end malt liquor.”

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