GRENADE Liqueur is an explosion of refreshing pomegranate juice. In order to express its intense flavor, they asked dolphins // communication design to develop the packaging design.
“The symbolisms of power and the characteristic structure of the fruit, which validates the historical comparison—by the French army—of a grenade with a pomegranate, provided the main inspiration for the design of the packaging.”
“The deconstruction of the form and the usage of a floral font for the brand name illustrate the explosive gustatory experience of the product. GRENADE liqueur is made of natural pomegranate juice, combining the classic home recipe with the technical know-how.”
