by Theresa Christine Johnson on 11/17/2016 | 2 Minute Read
GRENADE Liqueur is an explosion of refreshing pomegranate juice. In order to express its intense flavor, they asked dolphins // communication design to develop the packaging design.
“The symbolisms of power and the characteristic structure of the fruit, which validates the historical comparison—by the French army—of a grenade with a pomegranate, provided the main inspiration for the design of the packaging.”
“The deconstruction of the form and the usage of a floral font for the brand name illustrate the explosive gustatory experience of the product. GRENADE liqueur is made of natural pomegranate juice, combining the classic home recipe with the technical know-how.”
Because GRENADE is made from natural juice, being able to see the dark garnet color of the liqueur emphasizes this. Sparkling gold text adds an elegance and sophistication that pops against the rich red, and the jumble of letters is a physical representation of the name. The label features a traditional looking font while the brand name is written in a modern sans serif, implying that GRENADE is a crossroads of a classy, high-end liqueur and unexpected taste.
Designed by: dolphins // communication design
Creative Director: Thanasis Tsampoukas
Art Director: Vasilis Papadopoulos
Graphic Designer: Konstantinos Pavlidis
Client: EVA - Greek Distillation Company S.A.