Floravere Wedding Gowns

by Theresa Christine Johnson on 11/16/2016 | 4 Minute Read

Brides-to-be, you can ditch the traditional bridal shop experience for something way easier. Floravere will deliver a custom-made wedding gown right to your doorstep. Studio Marie Zieger designed the experience, crafting a logo, brand identity, and visual language with a select group of illustrators and photographers. Their work also includes a wide array of packaging and print items along with the initial web design.

Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph

Floravere looks classy and beautiful, capturing a bit of that excitement we feel for a special occasion. Gold foil adds an element of refinement along with a classic serif font. Illustrations are finely drawn with exquisite detail, emphasizing the brand’s craftsmanship in creating custom gowns. Small things, like bows around the box, make the experience feel even more special.

Editorial photograph

Designed by: Studio Marie Zieger

Client: Floravere Inc.

Design & Art Direction: Marie Zieger

Logomark Illustration: Violaine & Jérémy

Selected Illustrations: Marie Zieger, Marion Kamper

Copywriting & Text: Susannah Hornsby

Fashion Photography: Ali Mitton

Hair & Make-Up: Stacey Tan

Model: Jess Morrow

Production: Hazel & Pine

Country: Austria

Share

Facebook Twitter Email

You may also like