Floravere Wedding Gowns
by Theresa Christine Johnson on 11/16/2016 | 4 Minute Read
Brides-to-be, you can ditch the traditional bridal shop experience for something way easier. Floravere will deliver a custom-made wedding gown right to your doorstep. Studio Marie Zieger designed the experience, crafting a logo, brand identity, and visual language with a select group of illustrators and photographers. Their work also includes a wide array of packaging and print items along with the initial web design.
Floravere looks classy and beautiful, capturing a bit of that excitement we feel for a special occasion. Gold foil adds an element of refinement along with a classic serif font. Illustrations are finely drawn with exquisite detail, emphasizing the brand’s craftsmanship in creating custom gowns. Small things, like bows around the box, make the experience feel even more special.
Designed by: Studio Marie Zieger
Client: Floravere Inc.
Design & Art Direction: Marie Zieger
Logomark Illustration: Violaine & Jérémy
Copywriting & Text: Susannah Hornsby
Fashion Photography: Ali Mitton
Hair & Make-Up: Stacey Tan
Model: Jess Morrow
Production: Hazel & Pine