NIKE FOOTBALL UNTOUCHABLE

by Elizabeth Freeman on 09/17/2015 | 2 Minute Read

Editorial photograph

Nike Football asked Hovercraft Studio to create a limited package for their most technically advanced cleat, the Vapor Untouchable. The package was sent to Texas’ top sixteen high school teams as an invitation to an exclusive event.

The package is secured with a belly band, and the two angular flaps are secured together with hidden magnets. An acrylic panel with a screen printed invitation to the event covers the metallic silver cleats. The interior of the box is a reflective silver foil, with an info card inserted into the bottom of the box. 

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Photography: Kipp Hinkley

Production: Premiere Press

Designed by Hovercraft Studio

Country: United States


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