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Concepts We Wish Were Real

by Elizabeth Freeman on 08/28/2015 | 13 Minute Read

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Check out these amazing concepts and get in the minds of the designers who did them this Friday Morning!

Aqua Skins


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Getting scrapes and bruises as a kid was never fun, but it was always a bit of a treat to put on a cool a band-aid with race cars or unicorns on it. These adorable bandages designed by Joyce Dang take kids’ first aid to a completely new level. Instead of simply providing bandages, the company creates an interactive experience that is equally fun and functional. 

“Aqua Skins provides a playful and friendly experience for children during the challenging incident of receiving cuts and scrapes. Inspired by the characteristics of the fish, Aqua Skins was created to function similarly to the scales of the fish: protecting against bacteria. Made with waterproof technology, Aqua Skins makes the task of applying a bandage for a child easier, as the bandage is accessible with a simple pull. This package was designed to ensure a functional benefit, while contributing to a better experience when injured. Within the package, the bandages are placed as individual tabs, where a simple pull will easily remove the bandage for application. The package functions as a hook and can be hung on the wall of the bathroom or kitchen for easy access when injured. When bandages are removed, the bones of the fish become visible, an indicator to replace the bandages soon. With its functional benefit and fun colourful illustrations, Aqua Skins makes an enjoyable situation out of a bad one.”

Aqua Skins was clearly made with kids in mind. It’s cute, interactive, and makes an unfun situation less scary. Simply by allowing it to remain visible even when bandages aren’t required, it makes needing first aid not so bad. Even better, the packaging doesn’t include any extraneous parts — everything is self-contained and simply folds open. Though it’s small and simple, Aqua Skins is completely unlike other bandages on the market. 

Designed by Joyce Dang

Country: Canada

Spry Juice


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Good food fuels your body. Shaivalini Kumar designed this concept for a soon-to-be-released juice brand that uses 100% natural ingredients to make you feel just like the name implies. 

“Pitch for a new and upcoming Juice brand called ‘Spry Juice.’ The word ‘Spry’ means lively, active and energetic — words that describe the brand/product value of the company. The aim was to create a vibrant, friendly and clean visual language for the brand. I created a custom typeface for the identity, brand stationery along with packaging.” 

Spry is bright and lovely, with saturated hues that stand out on the label and in the juices themselves. The colors look almost neon, completely unmissable and lively — exactly the kind of drink a person with an active lifestyle would want to drink. A gunmetal label that matches the bottle cap allows the Spry brand name to stand out in white. Splashes of color against the black and white also make up the marketing materials. Kumar created a custom typeface, a plump, thick font with rounded edges that feels filling and youthful. Paired with Halis R, a minimal sans serif, Spry looks modern, fresh, and new. 

Designed by Shaivalini Kumar

Country: India

3-17 Brewing Co.


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“Beer proudly born, brewed and bottled in Melbourne’s Eastern suburbs, Australia.” Even though there’s new craft beer popping up practically every day, beer lovers will never tire of creative brews with clever or beautiful packaging. This lovely concept design for 3-17 Brewing Co. created by Luke Tiziani is no exception. Whereas there are many recognizable beers out there, this design clearly indicates that 3-17 is a specialty beer. Presented in a traditional amber bottle, the label is quaint and does not call attention to itself. Featuring only two vibrant orange lines, the pale ale label is primarily white with black text and graphics. The sans serif font further emphasizes a modern appearance that embraces the idea, “less is more.” A jagged edge on the top of the label adds a bit of grit and personality to 3-17 Brewing Co. With Australian pride and its brewing location an important part of the company, it could easily situate itself as a favorite among the Eastern Melbourne crowd. 

“3-17 is a boutique brewery, born and brewed in Melbourne’s Eastern suburbs. The name is derived from the Liquor Control Reform Act 1998, which – under schedule 3, clause 17 – outlines specific rules and regulations regarding the Dry Area from which the brewery was ­founded. The logo design and label direction reflects the craft nature of the beer and its origin.”

Designed by: Luke Tiziani

Country: Australia

Ducray Sensinol


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Ducray Sensinol takes color block design literally. Designed by Brage Istad Brenna-Lund and Tone Næss in Italy, their clear goals led to the design decisions that include perfectly divided hues and sharp lines on each edge of the packaging. 

“With this brand new identity for Ducray we want to make a relation between the consumers and the product. The design is made with deep consideration of their needs and what they prefer. It is trustworthy, usable and innovative. Our goal is to give the user a good experience when buying the product as well as having it in their inventory.”

Quiet colors and a clean appearance communicate that Ducray Sensinol is a premium product. With only a few hues on the rectangular packaging, this would be the type of product you wouldn’t mind leaving out in your bathroom for everyone to see — through its minimalism it also expresses luxury. The label uses a chart with small icons to convey important information about the products, including the fact that it’s hyperallergenic and dermatologically tested. The line is specifically made for those with sensitive skin, which often means they must avoid certain ingredients and prefer to go with gentle, pure skincare products. This beautiful design stripped down to simplicity is perfectly suited for the audience.

Designed by Brage Istad Brenna-LundTone Næss

Country: Italy



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This is a soda unlike any you’ve seen before. This beautiful, clear beverage is packaged up in delightfully minimal bottles which look like they’ve practically been dipped in flavor. Nora Kaszanyi designed this concept to be a more health-focused soda brand — one that includes a high vitamin content and has fruity, delicious flavors. 

DOSE comes in a bottle and can form. The soda can is completely clear, with black text and the traditional silver-toned top. Because many carbonated beverages are actually quite unhealthy, a clear can tells the consumer that DOSE has nothing to hide. Their beverage appears to be a purer, better choice than traditional sodas. The bottles are also partially clear giving this same impression, but the top half is dripping in a rich pastel color that is associated with the flavor. Kaszanyi’s concept keeps other elements simple and clean, from an almost completely white six-pack container to the stationary with a clear, bubbling soda pattern. The lovely light hues indicate the flavor is delicate and subtle and that DOSE is a light and refreshing drink.

Designed by Nora Kaszanyi

Country: Hungary

QC to GO


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One of the best parts of traveling is getting to try foods from different areas, but it’s equally as rewarding to share some of your favorite foods with others. QC to GO, a concept by Hugo Joseph, takes one of the best products that Quebec produces and puts it in a shareable and travel-friendly pouch. 

“Ultimate Quebec pride, maple syrup, is no doubt a product that Quebeckers like to introduce to when they are abroad. There are currently a variety of containers and products for the traveler who wishes to bring with him a little of this ‘blond gold.’ However, these packagings remain especially relatively heavy and bulky. QC to GO offers ‘flight ready’ formats for hand luggage or suitcase. Minimal sealed packaging ensures the freshness of the product with a minimum of material.”

Instead of large glass bottles, these little pouches can easily fit into an airline bag that follows the 3-1-1 rule. The packaging is clear, allowing the buyer to peek inside and see the rich brown and amber hues. The QC to GO name has a graphic of an airplane taking off above it, clearly positioning itself as a traveler’s item. Each tiny bag comes with a pamphlet, making it easy to hand out to new friends met while traveling, and it can even act as a keepsake. This line of sugars and syrups is perfect for those who want to share one of their favorite condiments with others as they travel and maple syrup addicts alike.

Designed by Hugo Joseph

Country: Canada