Featured image for Sutler's Spirit Co.

Sutler's Spirit Co.

by Theresa Christine Johnson on 06/11/2015 | 4 Minute Read

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Take everything you might expect from a spirits company and throw it out the window. Device Creative Collaborative has created a brand and packaging design for Sutler’s Spirit Co. that is striking and bold. They stand out in the crowd, embracing their visual differences that reflect the products they sell.

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“Sutler's Spirit Co produces spirits that blend audaciousness with subtlety – just like its historic namesakes. Sealed with old-school corks and topped with textured seals, the company’s initial offering is housed in opaque ceramic bottles aglow with the luster of screen-printed text and rich with historicity. Inspired by the minimalist, inscrutable ceramic vessels used for housing gin during times past, and rebelling against the clear glass standards of today, these striking bottles are designed as modern-day objets d’art – as collectible as they are functional.”

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Sutler’s Spirit Co. embodies an array of qualities. It’s mysterious while also being warm and inviting, modern with a dash of tradition, exclusive while remaining accessible. The opaque black bottles instantly tell the buyer that this drink is unlike any other. The brand utilizes elements that might be considered more conventional, like the bottle shape shape for the gin or old-fashioned business cards, with unexpected accents, like the fiery bronze text and a line of additional products.

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“A website in black and metallic tones offers a feeling redolent of the gentle light of a campfire. Letterpress-printed in small batches and signed for authenticity, old-fangled business cards recall the identity passes of roving revolutionary-era purveyors of libations. T-shirts and hand-painted skateboards add a twist of we-do-things-our-way modernity.”

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Designed by: Device Creative Collaborative

Country: United States

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