The Great British Butcher
by Tiffanie Pfrang on 08/20/2013 | 2 Minute Read
Design by Day created branding and package design for The Great British Butcher, a new range of British-inspired rubs and seasonings prepared by MRC Flava, a third generation family owned company that started out in the butcher trade back in the 1976. "With the rising popularity of farm shops and gourmet butchers, the brief was to come up with a brand identity and packaging that built on the company's genuine British heritage, celebrates the tradition of the British butcher, and communicates good, honest quality"
Like the product, the packaging is simple, robust and wholesome, balancing both traditional and modern elements. The product's British heritage is communicated subtly through the logo, and the vintage-style typography gives a clear nod to the past. Playful illustrations on the side of each tin highlight the importance of the carefully selected, quality ingredients. Quality flavors for quality meat!"
"We've worked with larger agencies in the past & have often been left feeling utterly ripped off with very little to show for it. I stumbled across DBD because I was looking for a small local agency who would dive fully into a new branding project and take real pride in what they were doing and that's exactly what the guys and gals from DBD have delivered. A key USP of DBD is that they are ALL creative and fully understand the branding process, something you expect as standard from an agency but is so often lacking in my experience. Perhaps most importantly they are all nice people and I thoroughly enjoy working with all of the team." Scott Dixon, MRC Flava
Designed by Design by Day, UK