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Before & After: Honey Maid

by Diane Lindquist on 08/12/2013 | 2 Minute Read

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Honey Maid Graham Crackers have over one hundred years of history dating back to New Jersey in the 1800s. Graham crackers were originally sold by independent bakeries—many of which joined joined to form the National Biscuit Company (Nabisco) in 1898. In 1925, Pacific Coast Biscuit Company in Seattle, Washington, introduced Honey Maid graham crackers. The National Biscuit Company acquired Pacific Coast Biscuit Company in 1903 along with all of its biscuit trademarks, including Honey Maid. National biscuit company introduced the Sugar Honey Maid Grahams brand to the western U.S. in 1931 and the eastern U.S. in 1948. In 1965, Nabisco Sugar Honey Grahams were renamed Honey Maid Graham Crackers in the eastern U.S. and then everywhere else in 1976.

Today, Honey Maid Graham Crackers are enjoyed by many children (and adults) around the world. With their growing number of customers, Honey Maid has decided to give themselves a revamp to better target their market. View the results below and please share your thoughts.

 

 

via Honey Maid

 

Honey Maid Logo (Before & After)

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Honey Maid's Honey Grahams (Before & After)

 

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Honey Maid's New Packaging

 

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