by Jessica Sanchez on 04/01/2013 | 1 Minute Read
"The Pams Baby range is a pure delight. It celebrates life’s little moments and the loving bond between parents and children. The colour scheme of the range suits girls or boys, and has an overall warmth. Especially from the cloth-like background and soft cloud shapes, plus the cheerful bunting across the top of the pack. You could say it feels like a wonderful baby’s room to be in."
"Included in the creative solulution are rhymes which relate to the characters and are continued on the back of pack, so that parents can entertain their little ones as they have their nappies changed.
By using illustration in this category we have given Pams a unique look. The competitors all use infant photography, which although cute, can be polarising. And even though Pams is a private label brand, we think this range shows great quality and care, yet still value for money."
This range was designed by Brother Design Ltd in Auckland, New Zealand.
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