Microsoft Hardware Packaging

"FITCH radically simplified the packaging elements, making the product the hero. This strategy engages shoppers and differentiates the product line from its competition."

"A new product naming strategy, information hierarchy, and uncluttered design appeals to shoppers on a more emotional level. The streamlined box front leads with comprehensive benefits rather than features, allowing people to easily understand the products, as well as trade-up for more features.   

Designed by FITCH, Seattle