Williams-Sonoma's Cocktail Mixers

by Diane Lindquist on 02/22/2013 | 1 Minute Read

Editorial photograph

Packaging for Williams-Sonoma's Cocktail Mixers emulates old-time small batch whiskey and scotch packaging.

 

 

The product has a feel high-end and expensive, yet authentic and nostalgic.  A solution with an intricacy of detail and layering of element provides perfect to communicate this concept.  The obsessive nature of the design helped communicate the craft put into the product itself.

Editorial photograph

Editorial photograph

Editorial photograph

 

Editorial photograph

 

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