Blim Skincare’s packaging, designed by Project Yuli, plays with bold geometry and crisp type to full effect. The vertical logotype disrupts the typical skincare shelf language, combining oversized, softened sans-serif characters with clean color blocking.

The high-contrast palette with its punchy red, yellow, and whites carries through from the carton to the product itself, making it instantly scannable. The typographic system does most of the heavy lifting, keeping things editorial but never overly clinical. It’s sunscreen, but it’s full of emotion.

Yuli M, founder of ProjectYuli, shares more about the design process below.