Black Bay’s Packaging System Tells A Fairy Tale

Published

May 12, 2023

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Designed by Shkriblyak Design Studio, The Black Bay’s rum packaging is intricate and illustrative, featuring gold foil and detailed graphics. The design aesthetic is paired with engraving-inspired detailing acting as a nod to traditional rum packaging. And while there are many details, the overall design is beautifully balanced, creating a more minimalist approach.

Editorial photograph

The Black Bay rum label design is a beautiful and luxurious creation that showcases an illustrative style with gold foil and voluminous varnishes. The overall objective was to create a conservative design that exudes an expensive product made with maximum attention to detail. The design was created with an engraving style illustration that adds to the associations of traditional classic rum.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover