BIRD ISLAND’s Packaging Differentiates The Individuality Of Each Product

Published

October 25, 2022

Filed under

Say hello to your new favorite treat. Bird Island’s chocolate packaging feels inspired by street style with its bold colors, black contrasting, and daring type treatments. Each bite-sized square is individually wrapped with the cocoa percentage loud and clear, making for an immersive experience with each bite. Plus, each product’s color is enthusiastic, making every taste fun.

Editorial photograph

Bird Islad Has Been Seeking Self-positioning, Product Specialization, And Creating A Classic Image Inspired By Boutique Chocolate. Therefore, Work Begins With A Brand Positioning Strategy That Unfolds Into A Package That Is Aligned With The Commercial Intent. The New Identity And New Packaging Have Become A Turning Point In The Brand’s Life And Present A Professional Character. The Packaging Is Differentiated By Color To Emphasize The Individuality Of Each Product.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover