This isn’t just Japanese fast food; instead, Maxsushi gives its visitors a Japanese experience. BR/BAUEN developed the branding and packaging for this restaurant chain that brings a bit of Japanese culture to the country of Brazil.

“Maxsushi is a Japanese food franchise founded in 2007 that is present in nine states of Brazil. It based on the ‘casual food’ model and the brand provides a valuable experience through quality products and caring customer service. In 2015, we built a new strategy for Maxsushi to position itself as a Japanese experience provider to enhance its differentiation from competitors and for growth of identification among their customers across all touch points of the brand.”

“To become a brand experience, we outlined the main opportunities and strengths to promote identification with the public and balance the quality differentials between the promise and the brand deliver. Implement the perception to all the guests (consumers and franchised).”