Pasta sauce immediately has a warm-hearted connotation, and Louise Fili’s design for Rubirosa’s packaging system beautifully continues the association. The family-owned New York-based restaurant recently released its line that includes sauces and olive oil, and the packaging design for each item is beautifully Italian-inspired. From the rich colors to the decadent, unmistakably Italian-influenced typography, the packaging design is full of charm.

Rubirosa, the iconic Italian-American, family-owned restaurant and pizzeria in New York City known for its thin crust pizzas and signature fresh pastas, launches Rubirosa at Home, a product line of tomato sauces and olive oil, on October 5th. Since opening in 2009 on Mulberry Street in NYC’s Nolita neighborhood, Rubirosa has cemented itself as a New York City destination. After years of demand, the new product line debuts with three pantry items all inspired by the signature ingredients used in the restaurant’s most famed dishes, including Marinara Sauce, Vodka Sauce and Extra Virgin Olive Oil, with additional products launching later this year. To start, Rubirosa at Home is available direct-to-consumer online at rubirosanyc.shop and at the restaurant in Nolita.