Established in Williamsburg, New York in 2012, Toby’s Estate Coffee had created a name and cozy community for itself with five neighborhood cafes around the city and national wholesale programs with Dean & Deluca, Whole Foods, Amazon and more.

As the brand grew in popularity, founders Amber Jacobsen and Adam Boyd decided it was time to reinvent the brand identity starting with a new name, Partners Coffee. The motive stemmed from the fact that Toby’s Estate Coffee Roasters is a beloved coffee purveyor in Australia, which was fine when Partners was only operating in the U.S. independently, but it no longer made sense as they wanted to expand.