Young natural food entrepreneur Eric Glandian came to Chase Design Group for help kicking his new brand up a notch. Inspired by European breakfast foods, Eric launched Zen Monkey, a healthy and delicious new breakfast product, from a cart at farmer’s markets. But when he was picked up by Whole Foods he knew it was time to stop monkeying around and get serious about his branding.

Breakfast Solved! Chase created a new logo and a bright, upbeat look for the new packaging which included a line extension into several new flavors. The colorful new packaging stands out in the crowded yogurt section at Whole Foods, tempting to try this healthy new breakfast option.

Explaining the product was part of the challenge. The new image for the brand mixes photographic ingredients with whimsical illustrations to create a fresh new look that’s healthy and wholesome.