“With an opportunity to reposition and repackage their existing two-SKU line, Calbee North America sought to grow the brand by leveraging their small, but loyal salty-snack / salad topper customer base. Though intentions are to remain in the produce department of traditional grocery and the snack aisle of club and natural food retailers, the new brand position was the driver behind the expanded six-SKU line of multi-occasion snacks that deliver tasty, delicious, good-for-you fun from nature.”