Bedow’s Design For Coop Unifies Private Label Brand Across Nordic Markets
By
Published
Filed under

By
Published
Filed under

Stockholm-based design agency Bedow reimagined Coop’s private label by utilizing a versatile design system centered around a simple motif of a plate.

This adaptable system spans 3,500 units across diverse categories, from frozen fish to juices, offering a cohesive and instantly recognizable identity. Bedow’s fresh color palette, custom typography, and hand-drawn illustrations ensure that the designs remain both practical and inspiring.
By
Add project credits with Dieline PRO | Log in
Get unlimited access to latest industry news, 27,000+ articles and case studies.
Have an account? Sign in
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.