Bedow’s Design For Coop Unifies Private Label Brand Across Nordic Markets
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By
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Stockholm-based design agency Bedow reimagined Coop’s private label by utilizing a versatile design system centered around a simple motif of a plate.

This adaptable system spans 3,500 units across diverse categories, from frozen fish to juices, offering a cohesive and instantly recognizable identity. Bedow’s fresh color palette, custom typography, and hand-drawn illustrations ensure that the designs remain both practical and inspiring.
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