Aiming for a disruptive moment on shelves, Beck’s Ice turned to M-N Associates to create a packaging system that quickly makes a bold impact. Creating a packaging and branding system that relates to the GenZ crowd, the punchy color palette, and the funky typography hierarchy creates a mesmerizingly memorable packaging experience.

From the latest GenZ movement and behavior, Beck’s Ice gathers their expression to announce the new rebranding movement with authenticity, disruption and confidence. By unlocking new elements and breaking the previous appearance, Beck’s Ice becomes more relevant and true to its bold attitude ready for the new booming digital mediums, their Beck’Stage platform for underground culture & younger generations.