B&B Studio worked with Belazu to help the brand elevate its shelf presence. The result is an updated packaging system that helps differentiate the brand while also continuing to value the brand’s rich history. In addition, the new blue hue is a refreshed update to the brand’s previous olive green hue, and the brighter color creates a more playful impact that better captures the brand’s willingness to stay contemporary.

B&B studio has partnered with premium ingredient company Belazu on a strategic repositioning and rebrand, designed to elevate the brand’s presence on- and off-shelf, optimise its portfolio and design system, and bring distinctiveness to a crowded retail category.