Bambox is a paper startup based in Tel Aviv. Founded by Roy Shihor, Bambox found inspiration in his learning that toilet paper in East Asia commonly gets made using bamboo, a sustainable and highly renewable source of fiber.

Shihor initially set out to bring bamboo toilet paper to Israel, but he discovered that importing it didn’t make environmental or financial sense. Still motivated by a passion for a sustainable version of conventional TP, he put his data analytics background and design skills to redefine a product whose basic format hasn’t changed in 130 years since the Scott Paper Company first popularized the TP roll.