It’s hard to find the perfect balance between letting yourself revel in delicious foods and lead a wholesome lifestyle. Balance Chocolate understands the struggle, and its natural, root-based sweeteners allow consumers to find the balance more easily.

Quatre Mains redesigned the brand’s identity by implementing a range of illustrated figures on the packaging and created a new logo. The figure represents the fact that Balance Chocolates is a brand with humans at the core of everything they make. The brand’s colors are playful but still exude a touch of organicness to represent the benefits of the chocolate.

This rebrand is breaking past negative stereotypes of the healthy food world and moving towards a place of moderation and balance.