The spice brand Bailan has worked with Mind the Font to refresh its visual identity, resulting in a vivid redesign inspired by the brand’s Cameroonian roots.

The redesign brings a new vibrancy to the packaging that better reflects the richness and quality of the spices, as well as the beauty of African culture. The packaging update also references the region where each herb hails from, in addition to the spice profile. Every element combines gracefully to reflect the brand’s new modern identity.