“NOT POTATOES BUT BAETATOES”

Citrartwork built a strong and powerful brand and message with “simple” packaging.
Chances are color attracts people first. Differentiation with color. While mostly crowds of snack and chips products using strong bold vibrant colors, this chip brand uses pastels for a fresh look that makes Baetatoes stand out on supermarket shelves.

“Besides signature color, Citrartwork also do unique icons, package structure, imagery, typography and all that combine to create “ownable” that’s makes very synergy that prompts the “buy” response from young consumers. The another essential thing also to create a memorable yet strong character which create the illustrations that are very thought-through: texture, color, facial expressions, design style. Each character relates to the product inside and shows it own uniqueness and its own “love stories” to the consumers through the “quote”. As every people, every young consumers has their own ” bae-story”, their own way of showing love. For design style,Citrartwork build a strong and powerful image with a “simple” character, simple doodle.”