There’s something interesting about the delicate, tender way some people talk about nature: like it’s organized, meek, even docile. But it’s called “wildlife” for a reason, isn’t it? The Earth is a force that can’t be controlled or tamed, no matter what mowed lawns and houseplants might lead us to believe.

This genuinely wild approach to nature comes through right away in Fibra’s gorgeously florid design for the Peruvian skincare brand Aware. Brightly colored vines twist around the boxes, accompanied by a wavy, ‘70s-inspired logomark that heightens the trippy “lost in the jungle” aesthetic. The final design conveys a sense of letting nature do what it wants instead of trying to control it, a perfect place for an organic skincare brand to land.