by Edvardas Kavarskas
Edvardas is a partner and design strategist at Étiquette, a strategic packaging design agency. He’s also a speaker at various conferences and an article writer once in a while. Edvardas firmly believes that design is a lifestyle rather than a job. It’s a way to understand the world and things that surround us. He sees packaging design as commercial art where there’s no right or wrong design. It’s either a successfully or unsuccessfully implemented brief.