Gosh bless you, wine.

It’s a global phenomenon, both made and consumed all over the world, with consumption projected to reach $207 billion dollars by 2022. But when everyone wants to try your boozy grape juice, it can present a labeling issue for wine producers—how do you communicate with consumers abroad when they speak another language?

One Australian startup believes it has found a solution using mobile technology, augmented reality (AR), and artificial intelligence to create “self-translating” wine labels.