Artezan Brewery is the first commercial brewery created by the Polish Homebrewers Association. Better still, their impeccably crafted brews deliver a story with each beer, starting with their Pacific Pale Ale that depicts a group of friends journeying through the tropics in a retro-styled bus. Dodo Tropical Ale displays a colorful cartoon of a dodo bird snacking on some tropical fruit, while Cymbopogon Wheat Beer illustrates little wheat and lemongrass like characters chilling poolside.

Each design is vibrant and playful while also descriptive of the heady brew found inside the bottle. To achieve such a look, Artezan Brewery reached out to fellow Poland-based branding and design agency Fuse Collective.

To uncover the creativity behind the branding, we spoke to Tomasz Maci?g, Managing Partner of Fuse Collective.