A.Ok Promotes A Sense Of Ease Through Minimalistic Packaging

Published

Alessandra Olanow finds inspiration from neighborhood walks and her packaging design for essential oil brand A. Ok reflects the effortless e of a stroll. The highly minimalistic design system pairs beautifully with the paper tube and frosted glass bottle, creating an authentic sense of warmth and comfort. The gentleness of the design is flawless, and immaculate for a brand driving daily rituals and self-care practices.

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I find inspiration in what I see. Walking around my block, I’ll notice the color of the leaves, or a kid whizzing by on their blue scooter in a hat with cat ears. All of the interactions and gestures between friends and neighbors spark ideas of connection and creation for me. But when the world suddenly shut down, seemingly overnight, and my daily visual cues disappeared, I was struggling to do even the simplest drawings.