Fabula Branding designed the friendly packaging for Anyutiny Gryadki, a range of Belarusian produce and herbs.

“Zhdanovichy Agricultural Combined Plant launched a new range of organic products covered by the Euro-leaf certificate – a sign of the official European organic products certification system.”

“There are few products of this kind on the Belarusian market. However, local customers are already familiar with the so-called greenwashing marketing, i.e. claiming that a product is eco-friendly when it is actually not. The new trademark had to emphasize the advantages of the product that make it stand out from its ‘green’ competitors – its naturalness and authenticity.”