Brands have used vehicles to promote themselves for years. From carriages drawn by Budweiser Clydesdales, the Goodyear blimp flying over stadiums, Zippo-shaped cars, and the legume-shaped Planters Nutmobile, various modes of transportation have crisscrossed the nation, serving as brand ambassadors and crowd-drawing promotional devices.

In an era where we’re drowning in content and entertainment choices, the thought of going to a shopping mall or grocery store to take a selfie with a branded roadster and grab some swag might seem antiquated.

But nothing could be further from the truth; brand mobiles still draw crowds, especially in the age of social media.