How do you update a 100-plus-year-old brand, remind lapsed local fans of its origin and history, appeal to new consumers nationally, and modernize language around usage occasions? Ask Wisconsin/Dallas, Texas-based Altura Design. Recently, Frango Chocolates tapped the team at Altura Design for a brand and packaging refresh.

Now that Frango Chocolate is family-owned again(by Chicago’s Garrett Brands, which also owns Garrett Popcorn Shops), they wanted to remind consumers of the brand’s origin as a specialty gift and widen its appeal as a simple, everyday luxury.