AIM, designed by Confetti Design Studio, lean into bold color blocking, electric purple for Sleep, sunny orange for Energy, and a soft cream for Beauty.

It makes each variant pop, plus the playful illustrated characters stretch or throw their arms up, doubling as functional cues for the product benefits. Meanwhile, the icons along the sides communicate effects at a glance, while the compact flip-top box format feels like a playful moment more than a daily supplement.