Adidas OPTIME PR Mailer Is Designed For Women Who Lift

Published

Filed under

PPRKIT, Burson, Adidas


To celebrate the launch of the new Adidas OPTIME collection—designed for women who lift—we went BIG. Literally. We created the biggest dumbbell ever and sent it out as a bold, unforgettable PR mailer to Adidas brand ambassadors.

This XXXL dumbbell-shaped box, made entirely from sustainable corrugate paper, was more than just eye-catching—it was packed with everything needed for the perfect gym session for you and your workout bestie. Each mailer included shoes, shorts, a sports bra, tank top, socks, and a cap.

The result? A huge success with major online buzz. One fan even turned the dumbbell box into a cat tower—talk about strong and sustainable reuse!