Pond Design recently worked with For Real Foods to create a packaging system that disrupts the ready-to-eat meals within the freezer aisle. To disrupt the aisle, Pond Design broke category cues with a bold typographic style and oversized food imagery. Beyond the graphics, the copy is cheeky and loud, balancing the raw-ness of the ingredients.

For Real Foods, a small and innovative pizza company, is on a mission to challenge conventions in the ready meal freezer. With chicken and cabbage. Or rather, a pizza crust made of either chicken or cabbage. No-dough. We call it pizza-tech – and it’s bringing frozen pizza into a healthy and nutritious future.