SunnyGoGo, a dried fruit brand based in Taiwan, released a new line called A Dream Life. When they approached K9 Design and Tsubaki Studio for rebranding purposes, they stressed how much they wanted to stand out from the competition with an unconventional and bright look.

Whimsically formatted with hues of pinks, yellows, and greens, this packaging takes a bold approach to the otherwise traditional labels consistently used in the dried fruit industry. A quaint and simplistic sunbeam emblem gets featured among the clustered, eccentric text.