NEOM’s packaging design for Pasta Famiglia Raguso captures the rich heritage of Agricola Cooperativa Vera. Inspired by the 1950s Italian style, the design employs a contemporary visual language with fresh colors, emphasizing the pasta’s vibrancy and differentiating product variants. The package communicates four compelling “Reasons to Believe,” highlighting the family’s integral role, the product’s Italian origin, zero residues, and the company’s commitment to circular farming and environmental sustainability, garnering positive feedback from buyers and the public. Combining a delicate typeface fused with a bold art-deco-inspired font creates a beautifully balanced design system.
Agricola Cooperativa Vera was founded in 2012 by the Raguso brothers as the natural result of an old family tradition of farmers producing wheat. The Raguso family has always stood out because of its extensive experience in farming, especially the direct production of 100% Italian wheat, handed down from generation to generation. The passion for quality and love for the area led to the start of a supply chain path that enables control of each passage, ensuring the minimal environmental impact.
