Irish Spring soap is one of those brands that’s always just there. But, because the brand was created in 1970, it was clear that it needed a modern refresh. Chase Design Group and Tin Horse worked together to make the packaging design much more streamlined and concise to attract a contemporary and masculine crowd.

You don’t have to be Irish to love the fresh, clean scent of Irish Spring soap. Since the brand was introduced in 1970, Colgate-Palmolive has touted the distinctive original fragrance of the enduring green and white deodorant bar soap targeted to men who want to smell good. Since then, the brand has added several scents and products including body washes.