How Robot Food Designed Packaging for Frozen Meals You’ll Actually Want to Eat

Published

March 12, 2018

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What’s for dinner tonight? Maybe some savory lamb tagine, a side of green peas and potato dauphinoise, along with a rhubarb and strawberry crumble for dessert. It might seem impossible to fit all that cooking into your schedule, but no worries—Gourmade makes it possible with their line of premium frozen food.

Of course, “premium frozen food” sounds a bit like an oxymoron. But Gourmade’s meals, sides, and desserts are giving a new name to the frozen food aisle, replacing those depressingly bland single serving meals with something you might only dream of in one of Julia Child’s cookbooks.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.