Who would have guessed the big 5-0 could look so good? Even after fifty years, the Adidas Superstar remains a best-seller, coming in at number four in sales in 2017. Duy Dao, a designer in Los Angeles, decided to give Adidas some special treatment with a concept design for its iconic shoe’s 50th anniversary.
“Respecting the product and doing good research was the key,” explained Duy. He wanted the design to have a perfect mix of luxury while also maintaining a bit of edginess—style, but also grit. So for inspiration, Duy turned to not only the brand but the shoe itself.
