Blue Marlin Brand Design redesigned Tango, a beverage primarily sold in the UK and Ireland:

Britvic set Blue Marlin a challenge: to leverage Tango’s unique personality and full taste delivery to drive value share growth. The aim of the redesign is to ensure that when Tango is in the hands of the target audience the brand values of impact and entertainment come across loud and clear through the packaging.

Many soft drinks brands have been using fruit on their packaging in a cute, innocent, often child-like way, which doesn’t appeal to Tango’s target audience. So in true Tango style, it’s new look depicts fruit getting mangled, crushed, exploded, punctured and mauled in the name of great taste.