If you didn’t think that ice cream could get any better, think again. Betterwith Ice Cream is called “100% honest ice cream” because it’s not filled with mystery ingredients but instead local, farm-fresh ones. Vancouver agency 123w (One Twenty Three West) developed the branding and packaging for Betterwith, giving it a fresh, clean appearance that matches the pure ingredients inside.

“Our Betterwith client is a passionate entrepreneur who wanted to create a better ice cream—one that is literally made from ‘100% Honest Ingredients’ (6 flavours, all made with farm-fresh traceable cream, and local and single-sourced ingredients). She needed our help to create a visual identity that could illustrate the high-quality nature of the product, appeal to customers as an affordable luxury item and stand out among the clutter of the frozen food aisle (sold at grocery stores such as Whole Foods).”