Taking your salad to go is now even easier and free of worry about how to top it with your favorite dressing. Now you can enjoy dressings to go in convenient, resealable packaging. These mini-sized 3.2 ounce packets, designed by Bulletproof, allow consumers to eat what they love and not have to think about how to portion out their large dressing bottles.

Lynne Strickler, brand manager, mentions, “Our biggest challenge was to create a design that did justice to the big, lively flavors and culinary adventure inside each pouch, while still remaining identifiably ‘Kraft.’”

Bulletproof comments, “We began our thinking with an in-person salad safari around the streets of New York. From high-end takeaway outlets to the fresh-from-the-source farmer’s markets of Union Square, a common theme emerged—the delicious, dynamic flavor possibilities a dressing and a little creativity can inspire. The final pouch design brings to life the excitement of the salad experience, showcasing beautiful, fresh ingredients tossed together with dynamic drizzles of delicious Kraft Salad Dressings. It’s a feast for the eyes that demands attention at shelf and establishes trust in the Kraft brand with generations of salad fanatics.”