

Through saturated jewel tones and exaggerated script typography channeling 1970s Cooper Black magic, MELT Design transforms Holy Foods’ risotto line. Each variety has its own color palette: emerald green for funghi, cobalt blue for al mare, and golden yellow for queijo.
The rounded letterforms mirror the dish’s creamy nature, while flavor names use condensed slab serifs from vintage grocery circulars. Circular product photography takes center stage, repositioning risotto as accessible comfort food rather than aspirational Italian cuisine, competing through chromatic confidence rather than rustic authenticity.

















