Can you hear chocolate?

Well, Otherway’s packaging for Fortnum & Mason turns the chocolate bar packaging into a soundtrack that operates as visual grammar, suggesting rhythm and pacing in place of flavor callouts. The concept is inspired by neurogastronomy, the scientific study of how the brain creates flavor by integrating all five senses.

Tom Moore, Design Director of Otherway notes,“Fortnum’s long-standing relationship with music, from its archives to the piano at the heart of the Diamond Jubilee Tea Salon, helped anchor the concept and ensured it felt authentic to the brand. Tone was crucial: inventive, but always refined.”