DIELINE & designer Katrina Luong teamed up with Dig Deep & Conca to create packaging for Dig Deep’s and Conca Panamericano’s limited edition made from pool water. This vodka is special in many ways as it is a symbol for what Dig Deep stands for– sending a pertinent message that “every drop counts”.

Dig Deep partnered with DIELINE to host an Empty Pool Party, where the beverage was dispersed, to draw attention to California’s dire water situation. Although there was no swimming involved at this “pool party”, there was plenty of delicious food, live music, and Vodka, lots and lots of Conca Panamericano Vodka.