Understanding the symbols used in cosmetic packaging design are necessary for any designer working in the packaging industry. These symbols educate the consumer about the product, helping them use the product safely and effectively once it’s been opened. As packaging designers, it is important to understand these icons when working on cosmetic packaging. Keeping customers informed about the product is my first priority when tackling a design solution, and while this can be communicated through the design itself, it is important to include widely accepted symbols to communicate warnings and information.

PERIOD AFTER OPENING (POA)

There are currently no regulations requiring cosmetic companies in the U.S. to label shelf life, however European standards require that any product with a shelf life of less than 30 months be labeled with a “best used by” date. For products lasting longer than 30 months, the product must have a “period after opening” symbol. This is shown by a jar with the lid off, and a number. This indicates how long the product is good for, in terms of months, after it’s been opened. If you’re like me, you’ve pulled an old dusty face product out from the depths of your makeup bag having no idea if you can still use it. Old products can cause breakouts and skin irritation, the opposite of what you want!